The seeds are sown In my previous blog, I talk about how the seeds of Omnia Business Management were planted and how they grew.  But it wasn’t all plain sailing. In this second part of my blog, read how, when things go wrong, it can sometimes be a positive, as well as my top tips…

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      Small Business Saturday Ideas – Time for your Business to Shine!   Looking for Small Business Saturday Ideas? Saturday 1 December 2018 marks more than the start of the festive season.  As Small Business Saturday 2018, it presents a golden opportunity for small businesses to show what they’re made of!   Small…

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Social Media Engagement.  A phrase that gets banded around so much when discussing social media. After the recent Facebook algorithm changes, where social media engagement became paramount, this one word can spread fear and panic whenever it is mentioned.  But what is “Engagement”? Many are not clear on what this term means in practice, let…

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For many of us, hashtags are part of our everyday vocabulary. The term was added to The Oxford Dictionary in 2010 and the Scrabble Dictionary in 2014. But, many of us don’t understand how to use hashtags for business. #What is a Hashtag? Hashtags are the most popular way of categorising content. If your social…

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Why are Professional Services firms so late to the social media party? Many are cautious to embrace the power of social media, fearing reputational risk.  Others believe that moving away from “traditional” modes of marketing and business development will result in a waste of time and effort.  Concern and confusion over who, within a practice,…

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Instagram. Once the preserve of travel and cookery bloggers, but recent times have seen it become the business and brand marketing tool of choice for many.  How do you use Instagram? If the answer is for personal purposes – showing off your culinary efforts, nights out with friends or summer holidays, then you could be…

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        Small Business Marketing success. Marketing any business is a challenge.  But small business marketing presents its’ own set of trials.  It is never as simple as broadcasting a message and then waiting for your target audience to bite.  Consumers are a fickle bunch; what they liked or responded to yesterday, may…

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  Facebook algorithm changes. Spare a thought for Mark Zuckerberg.  After announcing the Facebook algorithm changes on Friday last, stock in Facebook dropped nearly 4%, costing him $3billion.  He is now down to his last $37billion. But, joking aside, what are the implications of the Facebook algorithm changes and, in particular for small businesses and what can…

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      Earlier this year, Instagram announced monthly user figures of approximately 800 million people. According to Entrepreneur.com, “Instagram is poised to become the go-to channel for brands interested in social media marketing”, and their latest tool, “Instagram Stories” has become more popular than Snapchat just one year after going live. With video content clearly…

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Is your marketing stuck in a rut? We must all have heard the phrase, “If it ain’t broke, don’t fix it”, and surely, to some extent, we are all guilty of adopting this concept at some time in our lives.  How many of us actively push ourselves out of our comfort zones on a regular…

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