Magnet attracting paper people to illustrate lead generation magnet

If you’ve spent time and effort creating a lead generation magnet, perhaps a great opt-in that’s going to make your audience’s life easier, a checklist or how-to article, then it makes sense that you’re going to want to get as many eyes on that offering as possible. But how do you promote your lead magnet…

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Social Media Marketing Ideas

How do you come up with fresh social media marketing ideas? Not sure what to post on social media? I get it.  You set up your profile on your platform of choice and it all goes swimmingly for a while.  You pour your heart and soul into posts that you’re sure your audience will LOVE. …

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Photo of fountain pen nib Marketing Stories - Omnia Business Management

Are you making the Episode or the Adverts? Part 2 In my last blog, we talked about the power of storytelling in marketing and why you should use them. In this article, I’m going to focus on how to incorporate marketing stories into your content marketing. The purpose of interweaving a story into your marketing…

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Computer Omnia Business Management

Blogging is one of the cornerstones of inbound marketing.  Yes, it takes time…and inspiration…and patience…but it has so many potential benefits to your business that, if you are not including a blog in your content, then you are missing a great opportunity.  So, what are the benefits of blogging?… 1. It helps drive traffic to…

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