If you’re a podcast host, you’ve researched your topic, recorded, edited, uploaded, and promoted your episode. You would be forgiven for thinking your job is done. But, are you serving your podcast episodes up in a way that will maximise your reach and, potentially, increase your audience? If you’re not creating podcasting videos, then you could be missing a trick.
In recent research, 43% of podcast listeners said they have consumed podcasts via YouTube, and with YouTube’s audience of 2 billion (and growing) it could be that if you’re not using the platform for your podcast, that you’re missing out on potential fans browsing the site for content just like yours.
In this blog, we’ll look at the reasons why you should create podcasting videos and then briefly explore how to easily create podcasting videos of your own.
What are podcasting videos?
Quite simply, a video podcast is a podcast with a video element. This could be simply a static image of something related to the podcast theme or it could, for example be a recording of the host and guests. Make it as simple or as intricate as you like.
3 Reasons Why You Should Create Podcasting Videos:
People love Faces.
It’s a scientific fact that we love looking at faces. By using the human face in your video content, you create a deeper connection with your audience and build the“know, like and trust” which is essential in building your brand.
Socials love Videos.
There’s good reason why YouTube enjoys such a huge audience and is the world’s second-largest search engine (after Google). We all just love watching video content; it’s easily consumable, quick to digest, and allows us as creators to easily communicate our personality. It also typically sees much higher engagement and reach than static content across all platforms.
By adding a video element to your podcast, you gain access to a much wider audience, who are searching for content just like yours. YouTube users reportedly watch over 1 billion hours of video content daily.
In addition, according to Cisco, by 2022, over 80% of global internet activity will be via video.
Social media platforms are optimised for video content. Have you ever wondered why videos are set by default to auto-play, but without sound, in contrast to audio, which is mute by default?
It’s Quick and Easy.
Where podcasting videos are concerned, it adds very little work to the overall creation time. As with most things in life, creation time will depend upon how complex you want your video podcast to be. The simplest option is a static image ‘behind’ the audio. Create a simple graphic using Canva, featuring your logo, name, and podcast URL, and then it’s a matter of playing the background image as the user listens. If you want something a little more sophisticated, then this will entail extra equipment and costs.
So, you’re a podcasting video convert! But how do you go about actually creating your video?
- Decide on what your visual will look like. Do you want an all-singing, all-dancing animation to accompany your podcast, or will a static image suffice? Whichever choice you make, ensure your images and graphics are on brand and include captions, too.
- Edit your file. Remove any unwanted sound or unnecessary pauses before uploading and ensure the audio is up to scratch.
- Choose where to share your videos. Depending on where you want to share your content, will dictate the aspect ratio required. Occasionally, these requirements will change so it’s always best to check for the latest guidance on dimensions.
- Research the best production software. There are several options when it comes to this. Most will offer a limited free option, dependent upon the umber of video podcasts you want to create each month.
- Share the YouTube Link on Social Media. Now you’ve done the hard work, it’s time to get sharing!
Podcasting videos – In Summary.
If this all seems like too much work, rest assured that you don’t have to transform your whole podcast into a video. How about creating visual soundbites of the main points and sharing them on your platforms? Or using snippets as teasers for upcoming shows?
The key point here is that video offers a way to increase your audience with only a small amount of extra work. And if you’re still not convinced by the “techie” side of it, then why not get in touch? We’ll happily manage your YouTube channel, and ensure your podcast is out there being listened to, as well as being seen!