Marketing can be an overwhelming prospect when you start a new business. After all, the term “marketing” covers so many different areas, but when faced with marketing on a budget, how can you make your efforts count?
Here are our 7 ideas for marketing on a budget:
1. Create a plan
It’s very easy to think you have everything mapped out in your head and that you know what you’re going to be doing, when and how. But, when it comes down to putting plans into action, you can get caught out by unexpected costs. By creating a plan of the activities you intend to do throughout the year, as well as the expected costs and any resources you will need in order to achieve success, you’ll not only be confident that you’re working within budget, but you’ll also have a clear idea of when and how to promote your activities.
2. Create a Google My Business account
If you want to show up in a local search, then set yourself up with a Google My Business. This will ensure your business is visible on search but on Google Maps also.
3. Write a blog
Blogs are one of the cornerstones of your content marketing and can be extremely effective when you are marketing on a budget, or with no budget. They help demonstrate your expertise, your authenticity and give you a great opportunity to connect with your target audience and demonstrate that you’re on the same wavelength. By understanding your target audience, you’ll know the questions they would ask you and the problems they face in their business. From this you can craft blogs that will be of interest to them and, by posting consistently, you’ll have some great social media content, too.
4. Use free PR opportunities
Help a Reporter Out (HARO) is where journalists post requests for help with articles they are writing. Create a free account and respond to any queries that relate to you and your business and you might just end up in the national news!
Although increasing amounts of business are done online these days, that doesn’t mean that you should neglect the opportunity to meet other business owners face to face. There are hundreds of networking opportunities out there. Check Eventbrite, Meetup.com or take a look at the listings for your local chamber of commerce. Don’t just focus on networking groups but think of the sort of events that your target audience might attend. Perhaps training sessions or local seminars by a high street bank, for example, and make sure that your elevator pitch is up to scratch. You only have about 8 seconds to grab someone’s attention, so make sure you’re pitch-perfect. Approach networking as a means to meet other business owners and to grow your connections, rather than a quick-fix with immediate results. Very often, any business connecting goes on after the event, so don’t expect to come away from one meeting with a full order book.
6. Start an email list
Admit it, we all love feeling we’ve got something for nothing. Use this to your business advantage. Demonstrate your expertise by giving a little bit of knowledge away. Create a tips sheet, a checklist, and infographic, a how-to – something that will bring value to your ideal client. Then offer it to your audience in exchange for their email details. From here, you’ll be able to cultivate a list of warm leads to whom you can send a newsletter or special offers. Not sure how to get people to sign up to your lead magnet? Check out my blog here.
7. Get Social
Our blog wouldn’t be complete without referencing the power that social media can have for your business. Social media offers an unparalleled opportunity for you to get in front (and stay in front of) your target audience, no matter where they are in the world. The key to effective social media is to consistently post content that is relevant to the wider interests of your target audience. Remember to be social. It’s no good to sit and wait for clients to flood your profile. You need to go out and find them and, once you have, to engage with them so that they, in turn, notice you, visit your profile and follow you. There are a great many more opportunities for businesses to use social platforms nowadays, so don’t feel that Facebook is your only option. Instagram, Pinterest and TikTok are great platforms if your target audience are using them.
Conclusion – Marketing on a budget
Marketing for your small business doesn’t necessarily need to have a cost attached. There are ample opportunities for you to stand out and attract your target clients that are either free or low-cost. Once you understand who your target audience is you’ll be able to find ways in which to reach them that don’t cost an arm and a leg.
Did you know I’m launching a NEW Facebook small business marketing and social media coaching and mentoring membership group in the New Year?
The cost will be just £15 per month.
Within the Group, you’ll get:
- Access to me, my knowledge and 25 years of experience
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- Live Q & A Coaching calls – A monthly Group call where you can submit any questions in advance, or simply join us live and ask away!
- Focus & Accountability – I’ll act as your accountability partner, offering support and advice and there when you get stuck
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In fact, everything you need to get to grips with your social media and small business marketing and get them working for you. To register your interest, simply click the button below.