How to get an All-Star Profile

Are you an "All-Star"? - All-Star Profile

What is a LinkedIn All-Star Profile?

It’s true that LinkedIn might not be the most popular of all the social networks and for some, it remains the platform where you have a profile because …well…you’re just supposed to, aren’t you? But by adopting this attitude, you are really doing both you and the platform a disservice.

Whether you are a professional, looking to network and gain connections, or a job-seeker, looking for that dream opportunity, LinkedIn is the place to see and be seen! In addition, Google just loves LinkedIn and the chances are if you have a LinkedIn page for yourself and were to Google your name (who would do that?, I ask?) then your LinkedIn page would be one of the first results.

Now, it’s not often that you get to spout on about your achievements, accomplishments and skills, but LinkedIn gives you a great opportunity to do just this …provided you do it right! After all, as the saying goes, “You only have one chance to make a first impression” and if the purpose of your page on any social media is to promote yourself or your business and, in so doing, position yourself as an expert in your field, (thus putting yourself at the top of a potential clients virtual Rolodex) then your profile needs to look the part too!

Now, it’s not often that you get to spout on about your achievements, accomplishments and skills, but LinkedIn gives you a great opportunity to do just this …provided you do it right! After all, as the saying goes, “You only have one chance to make a first impression” and if the purpose of your page on any social media is to promote yourself or your business and, in so doing, position yourself as an expert in your field, (thus putting yourself at the top of a potential clients virtual Rolodex) then your profile needs to look the part too!

So how do you set your profile up to reflect all of this? Here are my handy tips to getting a LinkedIn All-Star profile status…

The seven steps to a completed LinkedIn All-Star profile

To qualify as “complete”, your profile must contain the following:

1. Industry and location

2. An up to date and current position

3. Two past positions

4. Education

5. Minimum three skills

6. Profile photo

7. At least 50 connections

That’s relatively easy, but implementing these additional steps will set you apart from the rest.

A picture paints a Thousand words

According to LinkedIn, profiles with photos get 21 times more profile views. BUT, make sure your profile picture is professional. I recently saw a post by a female member, who was offended when a connection suggested she dress more appropriately in line with her profession. I was outraged – until I checked her profile and saw her photo was very much pouty smile and low cut top. That’s fine for personal Facebook profiles, but do you want to be taken seriously as a professional or will you always wonder if you got the connection or the job because of other reasons? Similarly with photos depicting middle-aged men in their spare-time rock bands or wedding photos where everyone else has been cropped out. Professional photos cost very little and are a worthy investment.

Headline, Headline – Read all about it!

This needs to be attention- grabbing in explaining not only what you currently do, but also show your passion and how you can set yourself apart from others in the same field. Consider including keywords that might appear in a search undertaken by a prospective client to enable them to find you easily.

Summary

Make sure this is well-written and highlights in just a few paragraphs your professional background, areas of expertise and key accomplishments. As the reader may have to “click for more” to read the whole section, ensure your writing is as compelling as possible.

Experience is everything

Rather than just copying and pasting from your CV, consider what you have actually achieved in your previous positions. Steer clear of a passive voice and concentrate on your achievements, experience gained and key accomplishments. Try and be specific and use measurables, whenever possible.

Remember school (even if you’d rather not)

By including details of schools and colleges/universities, LinkedIn will suggest connections based upon your alumni – an easy way to grow your connections. This is especially important for those new to the world of employment, where experience may be a bit thin on the ground. Use rich media here by adding video clips, links to newspaper articles, anything that will add interest to your “story”.

Volunteer Experience & Causes

Always good to “round-out” and “humanise” your professional profile.

Customise your URL

The chances are your LinkedIn profile URL looks something like this: Joe-smith-0065a423/. Hardly memorable, is it?

In order to increase your search results, make it easier to direct people to your profile or to simply look more “catchy” on business cards you can customise this by hovering over the “profile” menu and selecting “Edit profile”. Then, hover over the URL and click on the gear image. You are then able to edit the URL in the top right corner of the page.

Skills and Endorsements

Don’t forget to include all your skills here. Skills can be re-ordered, so put the ones at the top that you want to get noticed for

Engage, Engage, Engage

Groups are a great way to meet new people, share expertise and to grow your connections, whilst positioning yourself as an expert in your field. Don’t be tempted to join too many as you should aim to actively participate in all that you join.

By following these simple steps, you should have a LinkedIn All-Star profile to be proud of. It should reflect precisely who you are, what you are, where you have been and where you see yourself going. Of course, remember that this is just the start and to benefit from LinkedIn, as with any social media platform, you need to take an active part and actually pencil time in your diary on a weekly basis to review your presence on all platforms and positively engage with connections and followers. Once you get into the habit, it needn’t take too long and you will reap the benefits forever after!

If you would like assistance in attaining “All-Star” profile status on LinkedIn or with any social media platform, then please get in touch. Alternatively, why not add me to your connections now?

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