January Social Media Ideas Infographic

New Year – New content! Are you looking for inspiration when it comes to your content for January? This blog post is here to help!  We’ve done the hard work for you and given you a whole month’s worth of content inspiration with these 70 January Social Media Ideas.  We’ve included, holidays, awareness days, both International and national days, as well as hashtags and suggestions on how to use them in your social media.

If you’re not sure how to use Awareness Days to your advantage, then check out our recent bog post on this very subject here.

If you’re looking to create quality content, but don’t want to spend a whole heap of time doing it, then read on!

This is what’s included with these January Social Media Ideas:

  • A handy infographic containing key dates. Print it out and pin it to your notice board or share it to Pinterest and share the love!
  • An overview of the January social media ideas. I’ve included some relevant hashtags to use, as well as a brief explanation and alternatives, where possible, so you’ll never be stuck with your January social media content again!
  • Templates that you can repost in your own social media or use as inspiration to create your own. You’re also free to amend any of the provided templates to fit your own branding and style.


January Social Media Ideas Infographic:

January Social Media Ideas Infographic

Included here is at least one National or International Day for each of the days in January, together with some hashtags to make using these in your social media a breeze.

January Social Media Ideas Day by Day

1st Z Day. Zena, Zain, Zak and Zebadiah, this day is for you!  Spare a thought for all the people whose first or last names begin with ‘Z’.  Most processes, systems and organisations use alphabetical sorting as standard, meaning they are always placed last. #ZDay

Also, Bloody Mary Day and Polar Bear Swim Day


2nd Happy Mew Year for Cats Day  - Don’t Furr-get that whilst this is a fun day, giving you loads of opportunities for Cat memes and GIFs like this one, It’s also a great opportunity to draw attention to the millions of unwanted and neglected animals that end up in shelters.

Also, World Introvert Day, Science Fiction Day


3rd Festival of Sleep Day. Enough sleep is at the heart of our self-care routine. Celebrate the Festival of Sleep Day by switching off your phone and taking some time to sleep instead of always being on the go. #FestivalOfSleepDay

You can use this template or create your own.


4th World Braille Day.  Celebrating the birth of Louis Braille, inventor of the reading and writing system used by millions of blind and partially sighted people around the world.

Also, National Spaghetti Day, National Trivia Day


5th National Bird Day.  A celebration of our feathered friends. Did you know there are 330 million different species of parrots? As I’m married to a kiwi (not the bird variety, obviously) it’s an ideal opportunity to share this lovely old fable on how the kiwi lost its wings.

Also, National Whipped Cream Day


6th National Cuddle Up Day.  Who is top of your list for a cuddle today?

Also, Epiphany, National Bean Day


7th National Tempura Day – Check out this Wikipedia page to find everything you ever wanted to know (and a bit more besides) about Tempura

Also, Bobblehead Day, Old Rock Day


8th Bubble Bath Day, what can be better than allowing yourself a good long soak in the bubbliest of baths?

Also, Show & Tell at Work Day


9th Apricot Day. Did you know that this little ball of deliciousness originated from NE Chia, close to the Russian border some 4,000 years ago?  No, me neither.

Also, Law Enforcement Appreciation Day


10th Houseplant Appreciation Day.  Here’s a question to ponder.  Why do we refer to those skilled in PST (That’s Plant Survival Techniques, by the way) as “green-fingered”, whereas other countries refer to them as “Green-Thumbed”?


11th National Milk Day. Those of us of a certain age can remember having milk delivered to school in glass bottles and the glory that accompanied being named “milk monitor”. It’s thought this day was created to celebrate those halcyon times.



12th National Marzipan Day.  It seems that Marzipan originated in Persia and from there, found its way through various trade routes into European cuisine. Love it or hate it, you can read more about marzipan and its history here.


Also Kiss A Ginger Day, Poetry At Work Day and Pharmacist Day


13th Rubber Duckie Day. Q: Who stole the soap? A: The robber duckie

Also: Make Your Dreams Come True Day, National Sticker Day


14th International Kite DayHere are 48 facts you never knew about kites.

Also, National Dress Up Your Pet Day


15th Strawberry Ice Cream Day.  I must be the only person in the world who doesn’t like ice-cream! However, as I am in a very small minority, here’s a recipe from the fabulous Nigella Lawson for homemade strawberry ice-cream.


Also, National Hat Day, National Bagel Day


16th Religious Freedom Day. The day to celebrate diversity in our religious beliefs. You can find out more here.

Also, National Nothing Day, National Use Your Gift Card Day


17th Ditch New Years’ Resolutions Day.  How long do your resolutions usually last? Are they still going strong or distant memories?  Maybe you don’t make resolutions, for fear that you won’t be able to keep them. #DitchNewYearsResolutionsDay

Also, World Religion Day


18th Blue Monday. Eurgh! A combination of post-Christmas blues, cold, dark nights and the arrival of those credit card bills make this, the third Monday of January, the bluest day of the year.  Now is a good time to share some wellbeing and self-care tips on your social media.

Also, Thesaurus Day


19th National Popcorn Day.  Popcorn, anyone?  If you thought this sweet or salty treat was a bit of a one-trick-pony, here are 8 different ways to enjoy it.


20th Penguin Awareness Day.  There are currently at least 18 known species of penguins (not counting the chocolate biscuit variety) and they’ve been on the planet for a staggering 65 million years. However, because of environmental factors like global warming, numbers are dwindling.  Today’s the day to raise awareness of penguin conservation around the world.



21st Women’s Healthy Weight Day. It’s time to break away from all the shallow stereotypes that women suffer and to rejoice in just who you are!  Here’s a Canva template to use in your social media, promoting self-belief.

Also, National Hug Day, Squirrel Appreciation Day


22nd National Hot Sauce Day.  The perfect excuse to celebrate the spice in your life!  Apparently, the hottest chilli in the world is The Carolina Reaper, which is up to 880 times hotter than a jalapeno! You can read all about it here.

Also, Celebration of Life Day, Answer Your Cat’s Questions Day


23rd National Handwriting Day. In a world where communication is largely electronic, it’s time to celebrate the art of handwriting…or not.  What’s the worst example of handwriting you’ve seen?  Is handwriting even important these days? – Time to ask the audience! Here’s a template from Canva that you can use to inject some humour into your question.


Also, National Pie Day, Measure Your Feet Day


24th Peanut Butter Day.  Crunchy or smooth?  Who doesn’t love peanut butter? What’s your favourite recipe containing peanut butter? Why not share it with your audience and ask for theirs?

Also, World Leprosy Day


25th Burns Night.  If you’re located north of the border, this will need no introduction.  Scots everywhere will be paying tribute to Scotland’s ‘National Bard’, Robbie Burns today. Find out more here.

Also, Opposite Day


26th National Spouses Day.  How can you show gratitude to your other half today?

Also, Australia Day


27th Chocolate Cake Day. Time to get busy baking.  Today is the perfect excuse to indulge!


Also, Bubblewrap Appreciation Day, World Breast Pumping Day, Holocaust Remembrance Day


28th Data Privacy Day.  Do you know what information about you is ‘out there’ on the web?  Today’s the day to encourage your readers to review their social media settings, for example.


29th National Puzzle Day.  Switch off the TV and get back to basics; do a jigsaw, a crossword or rediscover your Rubik’s Cube!

Also, Curmudgeons Day, Cornchip Day


30th National Croissant Day.  As if we needed an excuse to eat these buttery beauties. The distinctive shape of the croissant is said to represent the crescent moon – the symbol of the Ottoman Empire. #CroissantDay


31st Backward Day, Forget about routine – today’s the day when you go against the flow, rather than with it!  Just bend all the rules and do things in a different order.  This is a great day to discuss productivity and to encourage others to try different ways of doing things.

Also Inspire Your Heart with Art Day


January Social Media Ideas – January is also…

  • Veganuary Month
  • Dry January Month
  • Hobby Month
  • Get a Balanced Life Month
  • Clean Up Your Computer Month
  • Get Organized Month
  • Creativity Month
  • Celebration of Life Month
  • Oatmeal Month
  • Be Kind to Food Servers Month
  • Hot Tea Month
  • Downs Syndrome Awareness Month


If this has whetted your appetite for great content and you’d like a whole year’s worth, why not get your hands on my Smashing Social Media 365 Pack, with a full year’s worth of content all ready for you!

What you get:

  • A 12-month editable social media planning calendar.
  • A PDF version for you to print off and pin on your noticeboard.
  • Daily prompts and suggestions to create engaging social media posts.
  • 25 captions to spark inspiration and make publishing your posts a breeze
  • National Holidays, Awareness Days, and other “Special” Days (Some serious, some just downright fun!) for you to use as themes for your posts.
  • 50 graphics illustrating these “Special” days to pep up your content.
  • 25 quote-based graphics, to inspire you and your audience and designed to fit in, whatever your branding.
  • 25 engagement graphics, to get your audience talking and encourage those conversations.
  • All 100 graphics are provided in both square and wide sizes for ease of use and to make them as versatile as possible.

Grab your copy here.


For more content ideas, check back next month.  In the meantime, I’d love to know how you’ve used these January Social Media Ideas in your social media.  Comment below and let me know!

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