Following on from my recent blog, this post is a case study looking at social media for law firms and the ways I can support them in their social media management.   A local law practice approached me requesting “help with social media”.  They had an existing presence on both Facebook and Twitter, but…

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Small Business Problems (and the challenge of overcoming them) Nobody ever said it was going to be easy, but small business owners face a somewhat unique set of challenges. As your business grows, so different problems arise, demanding different solutions. This article highlights four of the most common small business problems and outlines a possible…

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I’m writing today about something that is a new concept for me  – self-care at work.  I can say it is not something  I have ever given much thought to.  That is, until I came across it as part of some training I did recently. It struck such a chord with me that I thought I…

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Why build your professional network? Whoever said, “It’s not what you know, but who you know” could not have been more correct.  Companies do not make decisions; it is the people behind the company who do that.  It would be nice if any business were able to rely on word of mouth alone. The reality,…

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  As the owner of a small business, how do you keep your head above the parapet?  You have a myriad of tasks with your name on and yet you still have to grow your business and service existing clients.  It is tough, and online tools have never played a bigger part in streamlining your…

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What is a LinkedIn All-Star Profile? It’s true that LinkedIn might not be the most popular of all the social networks and for some, it remains the platform where you have a profile because …well…you’re just supposed to, aren’t you? But by adopting this attitude, you are really doing both you and the platform a…

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