Small Business Problems (and the challenge of overcoming them) Nobody ever said it was going to be easy, but small business owners face a somewhat unique set of challenges. As your business grows, so different problems arise, demanding different solutions. This article highlights four of the most common small business problems and outlines a possible…

Read More

2017 is almost done. Quite a scary thought! If you are anything like me, there are some things you planned for 2017 which will now need forward-planning into the beginning of 2018.  But, as we take stock of 2017, what about our social media? Should we already have our 2018 social media strategy in the…

Read More

So what is a day in the life of a Virtual Assistant like? Whenever I introduce myself at a networking or other “do”,  I can pretty much guarantee one of two responses. “What’s a VA?” will generally be the first, followed by, “You work from home? ..so working on the sofa in your PJ’s then?”.  I…

Read More

I have recently seen several questions posted on Facebook and been asked by two clients how to create graphics for social media posts and how they can achieve professional-looking images. One of my favourite tools for this is Canva, a programme that allows you to create custom-made graphics and branded images for your social media…

Read More

What is a LinkedIn All-Star Profile? It’s true that LinkedIn might not be the most popular of all the social networks and for some, it remains the platform where you have a profile because …well…you’re just supposed to, aren’t you? But by adopting this attitude, you are really doing both you and the platform a…

Read More

There can be few people who have not sat in front of a computer screen, facing a blinking cursor and… found something much more pressing to do. You may have all your social media pages in place, fantastic cover photos, all your company information on view and understand inherently the value to your business of…

Read More