Image of a person holding a black Ipad showing social media apps

Using social media for your business is one thing.  Using it well and achieving the best results is another. It’s not easy to know what you should or shouldn’t be doing on social media, especially when advice from others, even from a Google search, can be conflicting.  So, here’s my low down on 10 of…

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Computer Omnia Business Management

Blogging is one of the cornerstones of inbound marketing.  Yes, it takes time…and inspiration…and patience…but it has so many potential benefits to your business that, if you are not including a blog in your content, then you are missing a great opportunity.  So, what are the benefits of blogging?… 1. It helps drive traffic to…

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Hiring A Social Media Manager - Omnia Business Management

“Social Media Management – isn’t that just writing something on Facebook”? Why consider hiring a social media manager? Social media management has so many elements. My clients have different reasons for hiring a social media manager and my remit can vary from a budget-friendly profile audit to an all-singing, all dancing service to increase engagement.…

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Do you use social media to promote your therapy business? If the answer is no, you could be missing out on a prime promotional opportunity. There are a great many benefits to social media for therapists’ use. A therapy business is the same as any other type of business, in that it exists to service…

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Social Media Engagement.  A phrase that gets banded around so much when discussing social media. After the recent Facebook algorithm changes, where social media engagement became paramount, this one word can spread fear and panic whenever it is mentioned.  But what is “Engagement”? Many are not clear on what this term means in practice, let…

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    For many of us, hashtags are part of our everyday vocabulary. The term was added to The Oxford Dictionary in 2010 and the Scrabble Dictionary in 2014. But, many of us don’t understand how to use hashtags for business. #What is a Hashtag? Hashtags are the most popular way of categorising content. If…

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  Following on from my recent blog, this post is a case study looking at social media for law firms and the ways I can support them in their social media management.   A local law practice approached me requesting “help with social media”.  They had an existing presence on both Facebook and Twitter, but…

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  Why are Professional Services firms so late to the social media party? Many are cautious to embrace the power of social media, fearing reputational risk.  Others believe that moving away from “traditional” modes of marketing and business development will result in a waste of time and effort.  Concern and confusion over who, within a…

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Instagram. Once the preserve of travel and cookery bloggers, but recent times have seen it become the business and brand marketing tool of choice for many.  How do you use Instagram? If the answer is for personal purposes – showing off your culinary efforts, nights out with friends or summer holidays, then you could be…

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Facebook algorithm changes. Spare a thought for Mark Zuckerberg.  After announcing the Facebook algorithm changes on Friday last, stock in Facebook dropped nearly 4%, costing him $3billion.  He is now down to his last $37billion. But, joking aside, what are the implications of the Facebook algorithm changes and, in particular for small businesses and what can they…

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