Social Media
Facebook or Instagram – You Decide
Ask anyone to name a social media platform, and the chances are their first thought will be, “Facebook”. That’s no wonder; it’s the brand leader, the “head honcho”, the top social media platform for the total number of active users. Facebook has redefined the way we use social media, particularly for business. But, what about…
Read More5 Facebook ad mistakes you could be making – and how to avoid them
Mention Facebook ads and most people will roll their eyes, with a look of pure horror on their face, and I can understand why. Facebook certainly doesn’t make it easy to achieve high returns on invested time and effort, not to mention budget. But here are 5 common mistakes that those new to Facebook ads…
Read MoreHow to use Instagram for your service-based business
What does Instagram conjure up in your mind? Is it endless selfies and foodie pics or is it something more? As arguably the most powerful social platform of modern times, if you’re not using Instagram for your business, it’s probably time you considered it. But how can you use an image-based platform if your business…
Read More7 social media marketing ideas to pep up your posts
How do you come up with fresh social media marketing ideas? Not sure what to post on social media? I get it. You set up your profile on your platform of choice and it all goes swimmingly for a while. You pour your heart and soul into posts that you’re sure your audience will LOVE. …
Read More5 Social Media Engagement Ideas 2019
“Success in Social Media is more than big numbers, it’s about genuine human connection and engagement” – Tamara McCleary Social media engagement – ah, the holy grail of social media use – the thing we all strive for, because the more engagement, the bigger our potential audience, but how on earth do you get it,…
Read MoreMarketing Services for Your Business
Are you making the Episode or the Adverts? Part 3 Marketing Services for Your Business This is the final blog in my three-part series relating to creating stories as a form of marketing for your business. With 25+ years’ experience in marketing, it’s easy for me to talk about how important this all is. But…
Read MoreStorytelling in Marketing
Part 1 – Are you making the Episode or The Adverts? Do you harness the power of storytelling in marketing? Who doesn’t love a good story? Our ancestors surely did. From the caveman version of you and I, sat around the fire to modern day, stories unite us and create a common bond. We are,…
Read MoreSocial Media Dos and Don’ts
Using social media for your business is one thing. Using it well and achieving the best results is another. It’s not easy to know what you should or shouldn’t be doing on social media, especially when advice from others, even from a Google search, can be conflicting. So, here’s my low down on 10 of…
Read MoreThe Benefits of Blogging
Blogging is one of the cornerstones of inbound marketing. Yes, it takes time…and inspiration…and patience…but it has so many potential benefits to your business that, if you are not including a blog in your content, then you are missing a great opportunity. So, what are the benefits of blogging?… 1. It helps drive traffic to…
Read MoreHiring a Social Media Manager
“Social Media Management – isn’t that just writing something on Facebook”? Why consider hiring a social media manager? Social media management has so many elements. My clients have different reasons for hiring a social media manager and my remit can vary from a budget-friendly profile audit to an all-singing, all dancing service to increase engagement.…
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