Social Media
How to plan social media content in 10 easy steps
How’s your social media content looking? Is it a random mix of this and that or is it focused, aimed at the interests of your target audience and created with your overall business aims and objectives in mind? For the purpose of this article, I’m going to assume it’s the first option above. But the…
Read MoreMaking Your Content Work for You – 5 Ways to Repurpose Content
If you’ve been producing content for some time, the chances are that you’ve got a whole library of content sat on your blog, YouTube channel or elsewhere, just waiting for your readers to discover. You created it, you promoted it, you left it there for your audience to discover and that’s where the relationship ended.…
Read MoreCreating Social Media Content in Challenging Times
“What on earth can I say?” has never been more of an issue than in present days as we face the biggest challenge of modern times. Is it better to just remain silent, or should we carry on regardless with that stiff upper lip that us Brits are famed for? There is that feeling of…
Read MoreUsing Social Media Awareness Days
Awareness Days, weeks or months are specific days, (usually around the same date each year) which are set up either by organisations or individuals to raise awareness. Some are funny, some are serious, and some are just plain weird. But what they do have in common, is their ability to create engagement and discussion if…
Read MoreMarketing on a budget – 7 top tactics for marketing on a shoestring
Marketing can be an overwhelming prospect when you start a new business. After all, the term “marketing” covers so many different areas, but when faced with marketing on a budget, how can you make your efforts count? Here are our 7 ideas for marketing on a budget: 1. Create a plan It’s very easy to…
Read MoreSmash your social media content – 7 top tips
Having a social media profile is one thing, but getting people to read, react and otherwise engage with your content can seem like an uphill struggle. What on earth can you post and how do you know what your audience want to read? If you’re spending over long trying to come up with the perfect…
Read More5 Social Media Mistakes to Avoid
Social media can have great potential for your business; build brand awareness, grow your customer base and generally help you stand out amongst your competitors…that’s if it’s done properly. If you’ve found yourself thinking, “Social media doesn’t work for my business”, then I have to say, it’s probably down to your usage, rather than social…
Read MoreFacebook or Instagram – You Decide
Ask anyone to name a social media platform, and the chances are their first thought will be, “Facebook”. That’s no wonder; it’s the brand leader, the “head honcho”, the top social media platform for the total number of active users. Facebook has redefined the way we use social media, particularly for business. But, what about…
Read More5 Facebook ad mistakes you could be making – and how to avoid them
Mention Facebook ads and most people will roll their eyes, with a look of pure horror on their face, and I can understand why. Facebook certainly doesn’t make it easy to achieve high returns on invested time and effort, not to mention budget. But here are 5 common mistakes that those new to Facebook ads…
Read MoreHow to use Instagram for your service-based business
What does Instagram conjure up in your mind? Is it endless selfies and foodie pics or is it something more? As arguably the most powerful social platform of modern times, if you’re not using Instagram for your business, it’s probably time you considered it. But how can you use an image-based platform if your business…
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