Social Media

Facebook or Instagram – You Decide

Lady thinking Facebook or Instagram

Ask anyone to name a social media platform, and the chances are their first thought will be, “Facebook”. That’s no wonder; it’s the brand leader, the “head honcho”, the top social media platform for the total number of active users. Facebook has redefined the way we use social media, particularly for business. But, what about…

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How to use Instagram for your service-based business

How to use Instagram for your service-based business

What does Instagram conjure up in your mind? Is it endless selfies and foodie pics or is it something more? As arguably the most powerful social platform of modern times, if you’re not using Instagram for your business, it’s probably time you considered it. But how can you use an image-based platform if your business…

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7 social media marketing ideas to pep up your posts

Social Media Marketing Ideas

How do you come up with fresh social media marketing ideas? Not sure what to post on social media? I get it.  You set up your profile on your platform of choice and it all goes swimmingly for a while.  You pour your heart and soul into posts that you’re sure your audience will LOVE. …

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5 Social Media Engagement Ideas 2019

“Success in Social Media is more than big numbers, it’s about genuine human connection and engagement” – Tamara McCleary Social media engagement – ah, the holy grail of social media use – the thing we all strive for, because the more engagement, the bigger our potential audience, but how on earth do you get it,…

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Marketing Services for Your Business

Photo of person writing at a desk

Are you making the Episode or the Adverts? Part 3 Marketing Services for Your Business This is the final blog in my three-part series relating to creating stories as a form of marketing for your business.  With 25+ years’ experience in marketing, it’s easy for me to talk about how important this all is.  But…

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Storytelling in Marketing

person holding string lights on opened book

Part 1 – Are you making the Episode or The Adverts? Do you harness the power of storytelling in marketing? Who doesn’t love a good story?  Our ancestors surely did.  From the caveman version of you and I, sat around the fire to modern day, stories unite us and create a common bond. We are,…

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Social Media Dos and Don’ts

Image of a person holding a black Ipad showing social media apps

Using social media for your business is one thing.  Using it well and achieving the best results is another. It’s not easy to know what you should or shouldn’t be doing on social media, especially when advice from others, even from a Google search, can be conflicting.  So, here’s my low down on 10 of…

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The Benefits of Blogging

Computer Omnia Business Management

Blogging is one of the cornerstones of inbound marketing.  Yes, it takes time…and inspiration…and patience…but it has so many potential benefits to your business that, if you are not including a blog in your content, then you are missing a great opportunity.  So, what are the benefits of blogging?… 1. It helps drive traffic to…

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Hiring a Social Media Manager

Hiring A Social Media Manager - Omnia Business Management

“Social Media Management – isn’t that just writing something on Facebook”? Why consider hiring a social media manager? Social media management has so many elements. My clients have different reasons for hiring a social media manager and my remit can vary from a budget-friendly profile audit to an all-singing, all dancing service to increase engagement.…

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