Small Business
Why going it alone isn’t always a good business strategy
When you first start out in business, there’s a good chance you’ll be doing everything yourself. Funds are often limited and there’s a huge learning curve you need to go on, to become a successful business owner. So it’s a good business strategy to initially follow. However, over time and as your business grows, going…
Read MoreGrow Your Business – 3 Areas to Focus On
If you want to grow your business, you need to have a clear focus. But with so many different elements involved, it can be difficult to understand where your focus should be! There can be so many different areas that demand your attention and so many things you feel you need to focus on, to…
Read MoreQuietening that Inner Critic
How strong is your inner shame game? We all have that inner critic; that pattern of negative self-talk that can control us and define our actions…if we let it. You know, the inner voice who constantly tells you that you’re not good enough, thin enough, clever enough, worthy of love, worthy of attention. The voice…
Read MoreMarketing on a budget – 7 top tactics for marketing on a shoestring
Marketing can be an overwhelming prospect when you start a new business. After all, the term “marketing” covers so many different areas, but when faced with marketing on a budget, how can you make your efforts count? Here are our 7 ideas for marketing on a budget: 1. Create a plan It’s very easy to…
Read More5 Social Media Mistakes to Avoid
Social media can have great potential for your business; build brand awareness, grow your customer base and generally help you stand out amongst your competitors…that’s if it’s done properly. If you’ve found yourself thinking, “Social media doesn’t work for my business”, then I have to say, it’s probably down to your usage, rather than social…
Read MoreFacebook or Instagram – You Decide
Ask anyone to name a social media platform, and the chances are their first thought will be, “Facebook”. That’s no wonder; it’s the brand leader, the “head honcho”, the top social media platform for the total number of active users. Facebook has redefined the way we use social media, particularly for business. But, what about…
Read MoreSmall Business Black Friday Ideas
The kids are back at school and the nights are drawing in. That can only mean one thing. Christmas is around the corner. But, before you fly into a dread-induced mad panic, stop and consider the promotional opportunity that is: Black Friday. Black Friday occurs on Friday 29 November this year. Whilst it is dominated…
Read MoreHow to write a blog your readers will love
So, you’ve decided to write a blog – Hurrah! There are so many benefits to blogging. They are a great way to connect with your target audience, demonstrate your expertise, drive traffic to your website and will give you lots of content for social media (Double hurrah!). But, when faced with the prospect of writing…
Read MoreWhy Customer Reviews Are Good News For Your Business
Why you should be using customer reviews in marketing Online shopping. Don’t you just love it? No crowds, no sore feet and no closing time. But when was the last time that you bought something online without looking at the reviews first? Even if you are 99% sure you’re going to make that purchase, don’t…
Read More5 Social Media Engagement Ideas
“Success in Social Media is more than big numbers, it’s about genuine human connection and engagement” – Tamara McCleary Social media engagement – ah, the holy grail of social media use – the thing we all strive for, because the more engagement, the bigger our potential audience, but how on earth do you get it,…
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