Small Business
Marketing on a budget – 7 top tactics for marketing on a shoestring
Marketing can be an overwhelming prospect when you start a new business. After all, the term “marketing” covers so many different areas, but when faced with marketing on a budget, how can you make your efforts count? Here are our 7 ideas for marketing on a budget: 1. Create a plan It’s very easy to…
Read More5 Social Media Mistakes to Avoid
Social media can have great potential for your business; build brand awareness, grow your customer base and generally help you stand out amongst your competitors…that’s if it’s done properly. If you’ve found yourself thinking, “Social media doesn’t work for my business”, then I have to say, it’s probably down to your usage, rather than social…
Read MoreFacebook or Instagram – You Decide
Ask anyone to name a social media platform, and the chances are their first thought will be, “Facebook”. That’s no wonder; it’s the brand leader, the “head honcho”, the top social media platform for the total number of active users. Facebook has redefined the way we use social media, particularly for business. But, what about…
Read MoreSmall Business Black Friday Ideas
The kids are back at school and the nights are drawing in. That can only mean one thing. Christmas is around the corner. But, before you fly into a dread-induced mad panic, stop and consider the promotional opportunity that is: Black Friday. Black Friday occurs on Friday 29 November this year. Whilst it is dominated…
Read MoreHow to write a blog your readers will love
So, you’ve decided to write a blog – Hurrah! There are so many benefits to blogging. They are a great way to connect with your target audience, demonstrate your expertise, drive traffic to your website and will give you lots of content for social media (Double hurrah!). But, when faced with the prospect of writing…
Read MoreWhy Customer Reviews Are Good News For Your Business
Why you should be using customer reviews in marketing Online shopping. Don’t you just love it? No crowds, no sore feet and no closing time. But when was the last time that you bought something online without looking at the reviews first? Even if you are 99% sure you’re going to make that purchase, don’t…
Read More5 Social Media Engagement Ideas 2019
“Success in Social Media is more than big numbers, it’s about genuine human connection and engagement” – Tamara McCleary Social media engagement – ah, the holy grail of social media use – the thing we all strive for, because the more engagement, the bigger our potential audience, but how on earth do you get it,…
Read MoreMarketing Services for Your Business
Are you making the Episode or the Adverts? Part 3 Marketing Services for Your Business This is the final blog in my three-part series relating to creating stories as a form of marketing for your business. With 25+ years’ experience in marketing, it’s easy for me to talk about how important this all is. But…
Read MoreHow to use Marketing Stories
Are you making the Episode or the Adverts? Part 2 In my last blog, we talked about the power of storytelling in marketing and why you should use them. In this article, I’m going to focus on how to incorporate marketing stories into your content marketing. The purpose of interweaving a story into your marketing…
Read MoreStorytelling in Marketing
Part 1 – Are you making the Episode or The Adverts? Do you harness the power of storytelling in marketing? Who doesn’t love a good story? Our ancestors surely did. From the caveman version of you and I, sat around the fire to modern day, stories unite us and create a common bond. We are,…
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