Business Strategy - Woman on road with umbrella

When you first start out in business, there’s a good chance you’ll be doing everything yourself. Funds are often limited and there’s a huge learning curve you need to go on, to become a successful business owner. So it’s a good business strategy to initially follow. However, over time and as your business grows, going…

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Grow Your Business - Smiling lady and brain sketch

If you want to grow your business, you need to have a clear focus. But with so many different elements involved, it can be difficult to understand where your focus should be! There can be so many different areas that demand your attention and so many things you feel you need to focus on, to…

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Quietening that inner critic - Woman arguing with herself

How strong is your inner shame game? We all have that inner critic; that pattern of negative self-talk that can control us and define our actions…if we let it. You know, the inner voice who constantly tells you that you’re not good enough, thin enough, clever enough, worthy of love, worthy of attention. The voice…

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Woman facepalm holding a tablet for 5 social media mistakes to avoid

Social media can have great potential for your business; build brand awareness, grow your customer base and generally help you stand out amongst your competitors…that’s if it’s done properly. If you’ve found yourself thinking, “Social media doesn’t work for my business”, then I have to say, it’s probably down to your usage, rather than social…

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Lady thinking Facebook or Instagram

Ask anyone to name a social media platform, and the chances are their first thought will be, “Facebook”. That’s no wonder; it’s the brand leader, the “head honcho”, the top social media platform for the total number of active users. Facebook has redefined the way we use social media, particularly for business. But, what about…

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Woman running with shopping bags for small business black friday deals

The kids are back at school and the nights are drawing in.  That can only mean one thing. Christmas is around the corner.  But, before you fly into a dread-induced mad panic, stop and consider the promotional opportunity that is: Black Friday. Black Friday occurs on Friday 29 November this year. Whilst it is dominated…

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Typewriter with scrunched up papers around illustrating writing a blog

So, you’ve decided to write a blog – Hurrah! There are so many benefits to blogging. They are a great way to connect with your target audience, demonstrate your expertise, drive traffic to your website and will give you lots of content for social media (Double hurrah!).  But, when faced with the prospect of writing…

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Woman with thumbs up and thumbs down and customer review stars for business marketing

Why you should be using customer reviews in marketing Online shopping. Don’t you just love it? No crowds, no sore feet and no closing time. But when was the last time that you bought something online without looking at the reviews first? Even if you are 99% sure you’re going to make that purchase, don’t…

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“Success in Social Media is more than big numbers, it’s about genuine human connection and engagement” – Tamara McCleary Social media engagement – ah, the holy grail of social media use – the thing we all strive for, because the more engagement, the bigger our potential audience, but how on earth do you get it,…

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