Marketing

Small Business Black Friday Ideas

Woman running with shopping bags for small business black friday deals

The kids are back at school and the nights are drawing in.  That can only mean one thing. Christmas is around the corner.  But, before you fly into a dread-induced mad panic, stop and consider the promotional opportunity that is: Black Friday. Black Friday occurs on Friday 29 November this year. Whilst it is dominated…

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How to write a blog your readers will love

Typewriter with scrunched up papers around illustrating writing a blog

So, you’ve decided to write a blog – Hurrah! There are so many benefits to blogging. They are a great way to connect with your target audience, demonstrate your expertise, drive traffic to your website and will give you lots of content for social media (Double hurrah!).  But, when faced with the prospect of writing…

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7 Ways To Promote Your Lead Generation Magnet

Magnet attracting paper people to illustrate lead generation magnet

If you’ve spent time and effort creating a lead generation magnet, perhaps a great opt-in that’s going to make your audience’s life easier, a checklist or how-to article, then it makes sense that you’re going to want to get as many eyes on that offering as possible. But how do you promote your lead magnet…

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Why Customer Reviews Are Good News For Your Business

Woman with thumbs up and thumbs down and customer review stars for business marketing

Why you should be using customer reviews in marketing Online shopping. Don’t you just love it? No crowds, no sore feet and no closing time.   But when was the last time that you bought something online without looking at the reviews first? Even if you are 99% sure you’re going to make that purchase, don’t…

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7 social media marketing ideas to pep up your posts

Social Media Marketing Ideas

How do you come up with fresh social media marketing ideas? Not sure what to post on social media? I get it.  You set up your profile on your platform of choice and it all goes swimmingly for a while.  You pour your heart and soul into posts that you’re sure your audience will LOVE. …

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5 Social Media Engagement Ideas 2019

“Success in Social Media is more than big numbers, it’s about genuine human connection and engagement” – Tamara McCleary Social media engagement – ah, the holy grail of social media use – the thing we all strive for, because the more engagement, the bigger our potential audience, but how on earth do you get it,…

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Marketing Services for Your Business

Photo of person writing at a desk

Are you making the Episode or the Adverts? Part 3 Marketing Services for Your Business This is the final blog in my three-part series relating to creating stories as a form of marketing for your business.  With 25+ years’ experience in marketing, it’s easy for me to talk about how important this all is.  But…

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How to use Marketing Stories

Photo of fountain pen nib Marketing Stories - Omnia Business Management

Are you making the Episode or the Adverts? Part 2 In my last blog, we talked about the power of storytelling in marketing and why you should use them. In this article, I’m going to focus on how to incorporate marketing stories into your content marketing. The purpose of interweaving a story into your marketing…

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Storytelling in Marketing

person holding string lights on opened book

Part 1 – Are you making the Episode or The Adverts? Do you harness the power of storytelling in marketing? Who doesn’t love a good story?  Our ancestors surely did.  From the caveman version of you and I, sat around the fire to modern day, stories unite us and create a common bond. We are,…

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