There are so many benefits of blogging for your business that, if you’re not doing it, then you really are missing a trick.
Now, if you’re thinking to yourself, “But I don’t have time to add another task to my to-do list”, then listen up!
What other tool is there that can establish and reinforce your expertise and authority, that can drive traffic to your website AND that can provide you with endless inspiration for social media posts?
If that has changed your mind and you’d like to learn about more of the real benefits that a blog can bring to your business, then read on…
TOP TIP: You might like to read this article in conjunction with our blog, “How to write a blog your readers will love”
Here are our top 6 benefits of blogging for YOUR business…
#1. It helps drive traffic to your website.
As part of the “Holy Trinity” of digital marketing (along with social media and search engines), business blogging can actively drive traffic to your site. Here’s how:
Think of your website as a book. How many pages does that book contain? A few? And how often do you update those pages? Not often at all, I’ll guess.
But, every time you write a blog post, you, effectively add another “page” to your “book” and another opportunity to show up in search engines and drive traffic to your website. So, every time you add a blog, it’s a nudge for Google that your website is up to date, active with fresh content. This indexing process by search engines will positively impact your rankings in any search results. The good news is that your blog post will continue to attract results as long as people are searching on that subject.
Every time you write a blog post, you are creating an opportunity for that content to be shared by others on social media. The result? Immediate exposure to new, exciting audiences that you have yet to discover! Other opportunities may also follow because of publishing your blog post. If it’s out there, who knows who is reading it and where that may lead!
#2. Blogs can be Repurposed Easily.
Blog content can be repurposed in any number of ways as content for your social media platforms. As well as posting a link to the blog itself, why not try posting a link, together with a quote from the blog? Perhaps a pertinent question or why not convert your blog into a video? Lumen5 is a great tool that allows blog posts to be converted easily into short social media-friendly videos, which you can then share on your platforms.
#3. It helps establish authority.
By writing about topics within your particular niche, you are displaying your knowledge and expertise in that area. It is said that only 1% of internet users actively create content, the other 99% simply view it. By creating great content, you are offering something of value and asking for nothing in return. A potential customer is more likely to enter the sales process with you if they have previously been educated on who you are, what you offer, and where you stand in the market.
Google is putting increasing importance on the need for content to demonstrate the writer’s expertise in their subject area. To do this, you can add a short bio, introducing yourself and highlighting your experience at the bottom of your article. HubSpot recently advised that the optimum length for a blog is somewhere between 2,100 and 2,400 words, so plenty of room to demonstrate your authority and win over your reader.
#4. It helps build engagement.
Another of the benefits of blogging centres around engagement. By allowing and encouraging comments on your blog, you have an opportunity to build engagement, trust and, potentially, convert traffic into leads.
#5. It demonstrates market intelligence.
For search engines to index your blog post correctly and efficiently, you should include keywords in your post. If you haven’t already discovered it, Google AdWords is a great tool for researching keywords relevant to your market. Keywords Everywhere is a Chrome Extension that allows you to discover the search volume per month for any search term. This subsequently allows you to build your blog around commonly searched or most popular phrases.
#6. It shows the “Human” side to your business.
Blogging allows you to show the “Human” side to your business and to concentrate on issues and concerns that are of interest and affect your customers. It is also a great way to demonstrate what you and your staff are passionate about. By utilising your voice and showing your personality, you can build trust with potential customers and encourage them to feel and build a connection with you.
Hopefully, after reading this article, you can appreciate the many benefits of blogging for your business. It really doesn’t matter what your sector, if you know your target audience, what slutions they are searching for, then blogging really is a great way of driving traffic to your website, providing value to your clients as well as providing evergreen social media content. By including a blog on your company’s website, you differentiate yourself from your competitors, you show that your company is fresh, current, and has its “ear to the ground” of customer requirements. By providing regular, quality content you are on an easy path to naturally growing your search traffic, customer trust, and, ultimately sales. Why wouldn’t YOU strat blogging for YOUR business?
Sometimes it can be difficult to know what to write about. If you can see the benefits of blogging but feel less than confident about producing quality content, then why not outsource the task? If you would like to talk to us about creating professional, engaging content, then why not book a call for a no-obligation discussion on how we can help?