Small Business Saturday Ideas – Time for your Business to Shine!   Looking for Small Business Saturday Ideas? Saturday 1 December 2018 marks more than the start of the festive season.  As Small Business Saturday 2018, it presents a golden opportunity for small businesses to show what they’re made of!   Small Business Saturday…

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Growing Up – The story of a Rebranding.   This is the story of my recent rebranding exercise, both the highs and lows. If you follow me on social media (and if not, why not?!) then you may have noticed a few changes taking place. And not small changes here and there – a full…

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Social Media Engagement.  A phrase that gets banded around so much when discussing social media. After the recent Facebook algorithm changes, where social media engagement became paramount, this one word can spread fear and panic whenever it is mentioned.  But what is “Engagement”? Many are not clear on what this term means in practice, let…

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    For many of us, hashtags are part of our everyday vocabulary. The term was added to The Oxford Dictionary in 2010 and the Scrabble Dictionary in 2014. But, many of us don’t understand how to use hashtags for business. #What is a Hashtag? Hashtags are the most popular way of categorising content. If…

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  Following on from my recent blog, this post is a case study looking at social media for law firms and the ways I can support them in their social media management.   A local law practice approached me requesting “help with social media”.  They had an existing presence on both Facebook and Twitter, but…

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  Why are Professional Services firms so late to the social media party? Many are cautious to embrace the power of social media, fearing reputational risk.  Others believe that moving away from “traditional” modes of marketing and business development will result in a waste of time and effort.  Concern and confusion over who, within a…

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Instagram. Once the preserve of travel and cookery bloggers, but recent times have seen it become the business and brand marketing tool of choice for many.  How do you use Instagram? If the answer is for personal purposes – showing off your culinary efforts, nights out with friends or summer holidays, then you could be…

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Small Business Marketing success. Marketing any business is a challenge.  But small business marketing presents its’ own set of trials.  It is never as simple as broadcasting a message and then waiting for your target audience to bite.  Consumers are a fickle bunch; what they liked or responded to yesterday, may not correspond with their…

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Facebook algorithm changes. Spare a thought for Mark Zuckerberg.  After announcing the Facebook algorithm changes on Friday last, stock in Facebook dropped nearly 4%, costing him $3billion.  He is now down to his last $37billion. But, joking aside, what are the implications of the Facebook algorithm changes and, in particular for small businesses and what can they…

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Small Business Problems (and the challenge of overcoming them) Nobody ever said it was going to be easy, but small business owners face a somewhat unique set of challenges. As your business grows, so different problems arise, demanding different solutions. This article highlights four of the most common small business problems and outlines a possible…

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