How to use Instagram for your service-based business

What does Instagram conjure up in your mind? Is it endless selfies and foodie pics or is it something more? As arguably the most powerful social platform of modern times, if you’re not using Instagram for your business, it’s probably time you considered it. But how can you use an image-based platform if your business…

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Woman with thumbs up and thumbs down and customer review stars for business marketing

Why you should be using customer reviews in marketing Online shopping. Don’t you just love it? No crowds, no sore feet and no closing time.   But when was the last time that you bought something online without looking at the reviews first? Even if you are 99% sure you’re going to make that purchase, don’t…

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Social Media Marketing Ideas

How do you come up with fresh social media marketing ideas? Not sure what to post on social media? I get it.  You set up your profile on your platform of choice and it all goes swimmingly for a while.  You pour your heart and soul into posts that you’re sure your audience will LOVE. …

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“Success in Social Media is more than big numbers, it’s about genuine human connection and engagement” – Tamara McCleary Social media engagement – ah, the holy grail of social media use – the thing we all strive for, because the more engagement, the bigger our potential audience, but how on earth do you get it,…

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Photo of person writing at a desk

Are you making the Episode or the Adverts? Part 3 Marketing Services for Your Business This is the final blog in my three-part series relating to creating stories as a form of marketing for your business.  With 25+ years’ experience in marketing, it’s easy for me to talk about how important this all is.  But…

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Photo of fountain pen nib Marketing Stories - Omnia Business Management

Are you making the Episode or the Adverts? Part 2 In my last blog, we talked about the power of storytelling in marketing and why you should use them. In this article, I’m going to focus on how to incorporate marketing stories into your content marketing. The purpose of interweaving a story into your marketing…

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person holding string lights on opened book

Part 1 – Are you making the Episode or The Adverts? Do you harness the power of storytelling in marketing? Who doesn’t love a good story?  Our ancestors surely did.  From the caveman version of you and I, sat around the fire to modern day, stories unite us and create a common bond. We are,…

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Image of a person holding a black Ipad showing social media apps

Using social media for your business is one thing.  Using it well and achieving the best results is another. It’s not easy to know what you should or shouldn’t be doing on social media, especially when advice from others, even from a Google search, can be conflicting.  So, here’s my low down on 10 of…

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Computer Omnia Business Management

Blogging is one of the cornerstones of inbound marketing.  Yes, it takes time…and inspiration…and patience…but it has so many potential benefits to your business that, if you are not including a blog in your content, then you are missing a great opportunity.  So, what are the benefits of blogging?… 1. It helps drive traffic to…

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Hiring A Social Media Manager - Omnia Business Management

“Social Media Management – isn’t that just writing something on Facebook”? Why consider hiring a social media manager? Social media management has so many elements. My clients have different reasons for hiring a social media manager and my remit can vary from a budget-friendly profile audit to an all-singing, all dancing service to increase engagement.…

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