Facebook or Instagram – You Decide
Ask anyone to name a social media platform, and the chances are their first thought will be, “Facebook”. That’s no wonder; it’s the brand leader, the “head honcho”, the top social media platform for the total number of active users. Facebook has redefined the way we use social media, particularly for business. But, what about…
Read MoreSmall Business Black Friday Ideas
The kids are back at school and the nights are drawing in. That can only mean one thing. Christmas is around the corner. But, before you fly into a dread-induced mad panic, stop and consider the promotional opportunity that is: Black Friday. Black Friday occurs on Friday 29 November this year. Whilst it is dominated…
Read More5 Facebook ad mistakes you could be making – and how to avoid them
Mention Facebook ads and most people will roll their eyes, with a look of pure horror on their face, and I can understand why. Facebook certainly doesn’t make it easy to achieve high returns on invested time and effort, not to mention budget. But here are 5 common mistakes that those new to Facebook ads…
Read MoreHow to write a blog your readers will love
So, you’ve decided to write a blog – Hurrah! There are so many benefits to blogging. They are a great way to connect with your target audience, demonstrate your expertise, drive traffic to your website and will give you lots of content for social media (Double hurrah!). But, when faced with the prospect of writing…
Read More7 Ways To Promote Your Lead Generation Magnet
If you’ve spent time and effort creating a lead generation magnet, perhaps a great opt-in that’s going to make your audience’s life easier, a checklist or how-to article, then it makes sense that you’re going to want to get as many eyes on that offering as possible. But how do you promote your lead magnet…
Read MoreHow to use Instagram for your service-based business
What does Instagram conjure up in your mind? Is it endless selfies and foodie pics or is it something more? As arguably the most powerful social platform of modern times, if you’re not using Instagram for your business, it’s probably time you considered it. But how can you use an image-based platform if your business…
Read MoreWhy Customer Reviews Are Good News For Your Business
Why you should be using customer reviews in marketing Online shopping. Don’t you just love it? No crowds, no sore feet and no closing time. But when was the last time that you bought something online without looking at the reviews first? Even if you are 99% sure you’re going to make that purchase, don’t…
Read More7 social media marketing ideas to pep up your posts
How do you come up with fresh social media marketing ideas? Not sure what to post on social media? I get it. You set up your profile on your platform of choice and it all goes swimmingly for a while. You pour your heart and soul into posts that you’re sure your audience will LOVE. …
Read More5 Social Media Engagement Ideas
“Success in Social Media is more than big numbers, it’s about genuine human connection and engagement” – Tamara McCleary Social media engagement – ah, the holy grail of social media use – the thing we all strive for, because the more engagement, the bigger our potential audience, but how on earth do you get it,…
Read MoreMarketing Services for Your Business
Are you making the Episode or the Adverts? Part 3 Marketing Services for Your Business This is the final blog in my three-part series relating to creating stories as a form of marketing for your business. With 25+ years’ experience in marketing, it’s easy for me to talk about how important this all is. But…
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