How Important is Business Social Media, Really?
We all know that keeping social media current and engaging can take a lot of time and energy. Although you may appreciate the value of business social media, are you guilty of treating it as a necessary evil or pushing it so far down the list of priorities that you fail to reap any of…
Read MoreWhy going it alone isn’t always a good business strategy
When you first start out in business, there’s a good chance you’ll be doing everything yourself. Funds are often limited and there’s a huge learning curve you need to go on, to become a successful business owner. So it’s a good business strategy to initially follow. However, over time and as your business grows, going…
Read MoreGrow Your Business – 3 Areas to Focus On
If you want to grow your business, you need to have a clear focus. But with so many different elements involved, it can be difficult to understand where your focus should be! There can be so many different areas that demand your attention and so many things you feel you need to focus on, to…
Read MoreQuietening that Inner Critic
How strong is your inner shame game? We all have that inner critic; that pattern of negative self-talk that can control us and define our actions…if we let it. You know, the inner voice who constantly tells you that you’re not good enough, thin enough, clever enough, worthy of love, worthy of attention. The voice…
Read MoreHow to plan social media content in 10 easy steps
How’s your social media content looking? Is it a random mix of this and that or is it focused, aimed at the interests of your target audience and created with your overall business aims and objectives in mind? For the purpose of this article, I’m going to assume it’s the first option above. But the…
Read MoreMaking Your Content Work for You – 5 Ways to Repurpose Content
If you’ve been producing content for some time, the chances are that you’ve got a whole library of content sat on your blog, YouTube channel or elsewhere, just waiting for your readers to discover. You created it, you promoted it, you left it there for your audience to discover and that’s where the relationship ended.…
Read MoreCreating Social Media Content in Challenging Times
“What on earth can I say?” has never been more of an issue than in present days as we face the biggest challenge of modern times. Is it better to just remain silent, or should we carry on regardless with that stiff upper lip that us Brits are famed for? There is that feeling of…
Read MoreUsing Social Media Awareness Days
Awareness Days, weeks or months are specific days, (usually around the same date each year) which are set up either by organisations or individuals to raise awareness. Some are funny, some are serious, and some are just plain weird. But what they do have in common, is their ability to create engagement and discussion if…
Read MoreMarketing on a budget – 7 top tactics for marketing on a shoestring
Marketing can be an overwhelming prospect when you start a new business. After all, the term “marketing” covers so many different areas, but when faced with marketing on a budget, how can you make your efforts count? Here are our 7 ideas for marketing on a budget: 1. Create a plan It’s very easy to…
Read MoreSmash your social media content – 7 top tips
Having a social media profile is one thing, but getting people to read, react and otherwise engage with your content can seem like an uphill struggle. What on earth can you post and how do you know what your audience want to read? If you’re spending over long trying to come up with the perfect…
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