Creating social media content in challenging times - omnia business management

“What on earth can I say?” has never been more of an issue than in present days as we face the biggest challenge of modern times.  Is it better to just remain silent, or should we carry on regardless with that stiff upper lip that us Brits are famed for? There is that feeling of…

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Social media awareness days - Omnia Business Management

Awareness Days, weeks or months are specific days, (usually around the same date each year) which are set up either by organisations or individuals to raise awareness.  Some are funny, some are serious, and some are just plain weird.  But what they do have in common, is their ability to create engagement and discussion if…

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2 thumbs hand with pineapple in the middle for smash social media content

Having a social media profile is one thing, but getting people to read, react and otherwise engage with your content can seem like an uphill struggle. What on earth can you post and how do you know what your audience want to read? If you’re spending over long trying to come up with the perfect…

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Woman facepalm holding a tablet for 5 social media mistakes to avoid

Social media can have great potential for your business; build brand awareness, grow your customer base and generally help you stand out amongst your competitors…that’s if it’s done properly. If you’ve found yourself thinking, “Social media doesn’t work for my business”, then I have to say, it’s probably down to your usage, rather than social…

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Lady thinking Facebook or Instagram

Ask anyone to name a social media platform, and the chances are their first thought will be, “Facebook”. That’s no wonder; it’s the brand leader, the “head honcho”, the top social media platform for the total number of active users. Facebook has redefined the way we use social media, particularly for business. But, what about…

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Woman running with shopping bags for small business black friday deals

The kids are back at school and the nights are drawing in.  That can only mean one thing. Christmas is around the corner.  But, before you fly into a dread-induced mad panic, stop and consider the promotional opportunity that is: Black Friday. Black Friday occurs on Friday 29 November this year. Whilst it is dominated…

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Typewriter with scrunched up papers around illustrating writing a blog

So, you’ve decided to write a blog – Hurrah! There are so many benefits to blogging. They are a great way to connect with your target audience, demonstrate your expertise, drive traffic to your website and will give you lots of content for social media (Double hurrah!).  But, when faced with the prospect of writing…

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Magnet attracting paper people to illustrate lead generation magnet

If you’ve spent time and effort creating a lead generation magnet, perhaps a great opt-in that’s going to make your audience’s life easier, a checklist or how-to article, then it makes sense that you’re going to want to get as many eyes on that offering as possible. But how do you promote your lead magnet…

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