Tablet with a digital representation of the audience persona template on screen

What do I post on social media?

How do I write marketing “blurb” that people will read?

These are two of the most common questions I get asked. In fact, if you follow me on Facebook or Instagram you’ll know that I dedicate a lot of time to helping people with these exact questions.

The short answer is that it all comes down to knowing your target audience; who they are, what they do and why; as well as, believe it or not, understanding how they spend their leisure time.

Quite simply, the better you know your audience, the easier it is to craft quality content.

I have developed an easy way for you to really get to grips with exactly who your target client is and what their “pain points” are.


Once you have identified this, you’ll be able to see how you can communicate the benefits that you would bring to their life. If you’re speaking your target’s language, demonstrating that you understand the issues that they face in their business and that you have the solution to these issues, you’ll find it a lot easier to create the sort of content that they will want to read. Not only that, they’ll start to trust you, which is an essential foundation of any buyer/seller relationship.


You can download a FREE copy of my Audience Persona Worksheet – a set of questions that will really get you thinking about your audience. There are even instructions on how to complete it included.