Unless you’ve been living under a rock, you can’t fail to have noticed that video on social media is everywhere. Each platform has their own version and it has been proven to be the way to increase your brand awareness, demonstrate your expertise and push your growth. But why should you use video on social media? Here are 5 reasons:
It’s what your audience want.
Statistics show that 55% of people watch videos online every day and videos on social media generate up to 1200% more shares than text and images combined. Video content typically performs best with most of the platform algorithms, simply because it captures the viewers’ attention (and therefore keeps them on platform) for longer. Some, if not all platforms prioritise videos in their search results and rewards them with better reach than they do any other content. Pinterest, for example, display video pins across the top of mobile app search results and Instagram Reels, as the “new kid on the block” are featured at the top of any Instagram search results.
You don’t need a huge budget.
There’s no need to hire a video production team or invest in expensive editing software. You can record great videos, using your mobile phone and find simple tools to create great video content online.
It benefits you to be you.
Your audience will react to and resonate with video content that shows the face behind the business, warts, and all. If you choose to do a face-on piece about your business, don’t worry about being word perfect. The fact that you might fluff your lines or stutter a bit will make you appear human to your audience – and that’s exactly what they want.
Video lasts longer.
Because video on social media usually encourages more engagement, it stays around for longer. This is great news when it comes to calculating your ROI, especially when you consider repurposing opportunities across multiple platforms.
It doesn’t have to be complicated.
Using video on social media allows you to be “of the moment2 and pick up on trending topics. It doesn’t mean you have to create a Hollywood blockbuster, just a simple piece to camera, introducing your team and explaining the roles they play, or demonstrating your bestselling product, or a how-to guide on a new one are all proven ways of making videos that work for you and your audience.
Video content can work for you whatever your products or services. The key points to remember are to start small. If you’re not confident in using video, then practice first. Don’t be afraid to be visible as this is a key selling point. As a small business owner, you are your brand, so show your human side. Above all, have fun. This will translate into your content and engage your audience in the best way possible!
If you would like some support with your social media, then why not contact us for a chat. Similarly, if you’d like to use social media in your business, but just aren’t sure how, we can offer social media training tailored to your needs and covering any of the major platforms.