Typewriter with scrunched up papers around illustrating writing a blog

So, you’ve decided to write a blog – Hurrah! There are so many benefits to blogging. They are a great way to connect with your target audience, demonstrate your expertise, drive traffic to your website and will give you lots of content for social media (Double hurrah!).  But, when faced with the prospect of writing…

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Magnet attracting paper people to illustrate lead generation magnet

If you’ve spent time and effort creating a lead generation magnet, perhaps a great opt-in that’s going to make your audience’s life easier, a checklist or how-to article, then it makes sense that you’re going to want to get as many eyes on that offering as possible. But how do you promote your lead magnet…

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How to use Instagram for your service-based business

What does Instagram conjure up in your mind? Is it endless selfies and foodie pics or is it something more? As arguably the most powerful social platform of modern times, if you’re not using Instagram for your business, it’s probably time you considered it. But how can you use an image-based platform if your business…

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